Camera Angles
Low camera angles (camera looking up at the subject) suggests power and that they are in charge. It can also be more sinister and suggest that they have power over whoever they are talking too, whereas the others would be portrayed with a high camera angle, to suggest hopelessness and entrapment.
http://mid0nz.tumblr.com/post/65537486266/a-curious-low-angle-shot-in-the-hounds-of
On Your Left
Antagonists are often portrayed on the right hand side of posters or the frame as that's where we tend to look last on an image. Showing Adam on the left hand side of the frame can foreshadow and how his antagonistic nature.
A few examples of good vs. evil film posters. See a pattern?
Lighting
Lighting can drastically alter the mood of a scene and the shot. Low key lighting (less lights) is the best to portray antagonists as it suggests a darker nature and that they are hiding something. Adding gels to red heads (main and key lights) can also give depth and a bit of colour to the shot. Red and blue tend to be used for antagonists.
http://www.creativeshrimp.com/introduction-to-low-key-lighting-01.html
Blurred Lines
Adam requires POV shots, but usually antagonists do not (we normally have POV shots to align with someone. We don't usually want to align ourselves with the antagonist). The Truman Show includes some POV shots of antagonists but blur the edges so there's a bit of difference. Maybe we are made to align with Adam and we do want normal angles and POV's to suggest anyone can be tained by evil.
A few pointers that could be of use.




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